ROLLS-ROYCE

Everything about these cars reveals class. From the magnificent popularly known mascot ‘Flying Lady’, to the sumptuous upholstered interior. From the silent sound of the engine, to the muffled sound emitted as the car door slammed shut. ROLLS-ROYCE automobiles, preferred by royalty and celebrities worldwide, are the purest representation of indulgence, sophistication, luxury, personality and comfort. It is the true ‘crown jewel’ of the automotive world. The history of the traditional British brand began when, in 1884, the mechanical engineer Frederick Henry Royce, founded a small workshop to provide services in the electronic and mechanical area. He built his first car engine in 1904 only in the Manchester factory and in May he met the English aristocrat Charles Stewart Rolls, a motoring lord whose company sold luxury cars in London. Henry designed a revolutionary car and convinced Charles to meet him. In his workshop, Charles did not like the 2-cylinder engine until he realized the car was quiet. After a tour, they both struck an agreement where Royce Limited would produce cars to be sold exclusively in CS Rolls & Co. stores. It was the first ROLLS-ROYCE to be built about nissan frontier car covers.

The success of the car led to the founding of ROLLS-ROYCE company on 15 March 1906. The first model offered for sale by the new company was the  Silver Ghost  ( Silver Ghost), nicknamed for its silvery color and absence of noise, which went into production at the Derby factory and was responsible for the huge reputation that the brand would conquer in the coming years. As was the British manufacturer’s tradition, the vehicle had the most advanced technology of the time. Equipped with a 6-cylinder in-line engine with 12 valves (2 per cylinder) and 7.0 liters, the model developed 48 hp, propelling the vehicle to the fantastic 101 km / h mark. Exactly 6,173 units were assembled and sold. Among the owners were industrialists, royalty and a new generation of millionaires like movie stars. Since then the brand has become synonymous with luxurious, refined and distinctive cars. Charles Rolls, who was the first British to cross the English Channel, was also the first Englishman to die in an air disaster in 1910. The statuette known as  ‘The Flying Lady ‘ (in English  ‘Spirit of Ecstasy’), which adorns the hood of ROLLS-ROYCE automobiles, was created the following year by the English sculptor Charles Sykes and adopted in all cars the following year. In 1914, with the beginning of World War I, the company launched its first aviation product, an engine that was christened Eagle, in addition to producing rifles. In the 1920s, ROLLS-ROYCE developed numerous types of engines, which broke records of speed both on land and in the air. At this time the obsession for quality was so great that in 1920 a ROLLS-ROYCE had its axle broken while its owner was on safari in Africa and after wiring to the factory in just two days a new axle was already installed in the vehicle. If the incredible speed with which the request was served was not enough, when the car owner returned to England he contacted ROLLS-ROYCE stating that he had not received the invoice for payment of the piece, transportation and labor. He obtained a letter with only the phrase:“The Rolls-Royce never break . 

In 1921, it inaugurated its second factory, located in Springfield, Massachusetts, USA, to meet the great demand of that market. This factory operated for ten years and was then closed. The 1930s began with the acquisition in 1931 of rival automaker Bentley, increasing its firepower in the luxury car market. After Henry’s death in 1933, the tag with the letters RR (initials of ROLLS-ROYCE), which identifies the mark, has a black background rather than the original red. In 1940, with the creation of the Merlin engine and the great demand due to the Second World War, they transformed ROLLS-ROYCE, until then a small company, into a giant in the area of ​​air propulsion. In parallel, the company began to develop aerial gas turbines, resulting in the launch of Welland in 1944. In the 1960s ROLLS-ROYCE merged with small businesses gaining even more momentum. In 1971 it was divided after several problems in the development of the jet engine RB211, resulting in the nationalization of the company. Two years later, the British government sold the car division to Rolls-Royce Limited to concentrate on producing aircraft engines. The automobile division was officially named ROLLS-ROYCE MOTORS, which was acquired by the British company Vickers in 1980. In that same year the company launched the famous Silver Spirit model. In 1987 it became one of the few companies to develop ground, air and water engines. At the end of the 90’s ROLLS-ROYCE was involved in a real giant dispute. It all started in 1998 when British Vickers decided to sell the car division, and for acquisition, the highest rated was the German BMW, which already supplied the engines and other components for ROLLS-ROYCE cars. The German brand offered £ 340 million for ROOLS-ROYCE, but was surpassed by Volkswagen which offered £ 430 million. It was the beginning of a real mess.

Rolls-Royce PLC, the rights holder of the brand, decided that it would license certain essential trademarks (the name and logo) not to VW but to BMW, with whom it had recently had joint business. But VW had bought the rights to the ‘Spirit of Ecstasy’ mascot and the shape of the radiator grille, but they lacked the rights to the ROLLS-ROYCE name to produce the cars. Similarly, for BMW lacking the rights to the grid (drawing based on a temple of classical antiquity) and the mascot. As an option to close the complicated deadlock, BMW licensed the name and RR logo for £ 40 million for VW, which soon stated that its interest was even in the traditional Bentley brand (belonging to ROLLS-ROYCE), which in terms was the strongest model. BMW and VW came up with a solution, from 1998 to 2002, Currently ROLLS-ROYCE still holds the title of manufacturing the best cars in the world ( ‘The Best cars in the world’). After all, anyone who buys a ROLLS-ROYCE can customize their car however they want. There are 44,000 color options for the body, six options for wood finishing, leather in varied tones, and the specific desires of each customer. You can even choose the color of the leather stitching line on the panel among 349 options. There are no restrictions on eccentric or cheeky options – the goal is to fulfill the customer’s desire, whatever it may be. Luxurious automobiles were used by the aristocracy in the last century and are still used by kings, queens and presidents around the world. Many attributes and qualities come to mind when we think of the prestigious brand, but joviality is certainly not one of them. Or rather, it was not. The new models of the British brand prove that they lavish modern design, joviality and agility. 

2014 – ROLLS-ROYCE GHOST SPOFEC

Spofec, the new Novitec sub-brand specializing in customizing Rolls-Royces, has introduced its first creation, which is Ghost customization. The car features 22-inch alloy wheels with 265/35 front tires and 295/30 rear tires, new front and rear bumpers, new front grille, side skirts and spoiler. All components made of carbon fiber.  Spofec also offers an all-stainless steel exhaust system that weighs 5 kg less than the original and can be installed with an opening and closing valve and an electrically controlled suspension that reduces ground clearance by up to 40 mm at speeds below of 140 km / h. The Ghost also has carbon-ceramic brakes with 405 x 30 discs at the front and 395 x 38 at the rear. The company mechanically offers two performance packages for the 6.6-liter V12 engine. The first makes the engine develop 685 hp and 958 Nm of torque. In the second package the engine reaches 709 hp and 978 Nm of torque with an acceleration of 0 to 100 km / h done in 4.4 seconds. In both cases the maximum speed is limited electronically at 250 km / h.

2014 – ROLLS-ROYCE GHOST V-SPECIFICATION

Following the launch of Wraith, Rolls-Royce now introduces the Rolls-Royce Ghost V-Specification, a limited edition of the “small” model with more power and some improvements in the exterior and interior.  For those who think that luxury is never too much, then the latest proposal from the famous British manufacturer is the right choice. The new Rolls-Royce Ghost V-Specification features significant improvements in performance and aesthetics, especially at the exterior level. While the base version of the Ghost model produces a power of 570 CV, power comes from the V12 6.6 Twin-Turbo engine, the V-Specification version produces 601 CV, an increase of power of about 30 CV compared to the base version. However, the 601 CV of this Rolls-Royce Ghost V-Specification does not match the 624 of the new member of the family, the Wraith.  On the outside, the Rolls-Royce Ghost V-Specification comes equipped with the same 21-inch alloy wheels as Rolls-Royce Wraith, a change that only benefits the beautiful exterior of this model. Also outstanding is the exterior black tone Sapphire Black paint and some interior changes allusive to this edition. With a price tag of 330,820 euros, Rolls-Royce Ghost V-Specification is undoubtedly a good choice for those who prefer a more “spicy” Ghost or for those who want a more spacious alternative to the Wraith.

2014 – ROLLS-ROYCE GHOST VORSTEINER

Vorsteiner, a tuning company based in Garden Groove, California, has customized Rolls-Royce Ghost with some modifications with carbon fiber components. These parts such as front spoiler, side skirts and rear diffuser are made with “Autoclaved Pre-Preg Carbon Fiber” material, according to the company, the structure of the parts made by them with the composite itself have superior rigidity, aerospace strength and longer durability in comparison with the traditional carbon fiber compounds offered on the market.

2014 – ROLLS-ROYCE PHANTOM BESPOKE PINNACLE TRAVEL

Rolls Royce exhibited at the Beijing Motor Show, the Phantom Bespoke Pinnacle Travel, a unit that served as a showcase for what the brand’s personalization division can best do: turn every car you produce into a luxurious custom work of art.  No surprises, and after spending the equivalent of 270 billion reais in transportation in 2013, the Chinese market remains the main focus of the most luxurious car brands on the planet. And so, one of the hallmarks of the concept of luxury on wheels, Rolls-Royce, took advantage of the Chinese salon to present a properly customized Phantom unit, with the typical competence of the brand. The model featured a two-tone painting, Madeira Red and Silver Sand, with integration of abstract motifs that separate the two tones that, according to Rolls-Royce, are meant to remember a trip at high speed. Inside the exuberance continues with rich colors and engaging “armchairs”, detailed with gray motifs, which ensure the most comfortable travel that money can buy. If the seats are not comfortable enough, Rolls-Royce still offers a pair of unique cushions. Rolls-Royce highlights one of its most valuable skills: the ability to work wood. In Phantom Bespoke Pinnacle Travel, this ability is displayed with parts inside that, despite being laser cut to ensure greater accuracy, are assembled by hand. Another way to work wood is by inlay, a process that involves the inlaying of several layers of wood in order to form a pattern. Not surprisingly Rolls-Royce shows an excellent work, with 230 pieces worked in this way.  Rolls-Royce is increasingly striving to please the more affluent Chinese customers, despite doing so with a relatively old model …

2014 – ROLLS-ROYCE PHANTOM DROPHEAD COUPE WATERSPEED COLLECTION

Rolls-Royce has unveiled a new special edition that shows the luxury brand’s vehicle customization capabilities. The Phantom Drophead Coupe Waterspeed Collection celebrates Sir Malcolm Campbell’s 1937 water speed record.  The new vehicle was introduced to potential customers at the original headquarters of Bluebird engine company, now a restaurant, where Rolls-Royce was able to showcase the range of options available so that customers can customize their vehicles. The British brand revealed that only 35 copies of this special edition will be produced and each will cost about 532 thousand euros. The car received a special blue paint inspired by the Bluebird color scheme, a painting that also extends to the car’s engine and the 11-spoke alloy wheels.  Much of the interior of the Phantom Drophead Coupe Waterspeed Collection was covered in gray leather with a Bluebird symbol engraved on the center armrest. The vehicle also receives special Abachi wood and the standard car dials have been replaced with a bluebird-inspired graphics. The design also extends to the steering wheel, which features details in blue combined with black leather.  The Waterspeed Collection maintains the 6.75-liter Drophead Coupe V12 engine, with 460 hp and 720 Nm of torque. The standard version reaches 100 km / h in 5.8 seconds and the top speed is 240 km / h. For the creation of this new special edition, Rolls-Royce was inspired by the record of speed over water reached in September 1937 by Sir Malcolm Campbell. During the attempt to break the record the Campbell Bluebird K3 seaplane boat reached 208 km / h. The boat was equipped with a Rolls-Royce engine.

2014 – ROLLS-ROYCE PHANTOM LOUIS XIII

The Louis XIII hotel in Macau will open when it opens to the public in the first half of 2016, the world’s largest Rolls-Royce Phantom fleet. The purchase of 30 long chassis Phantom was formalized at a ceremony in Goodwood, UK, witnessed by various stakeholder representatives such as Rolls-Royce CEO Torsten Mueller-Oetvoes and hotel president Louis XIII Stephen Hung.  Each of these models was designed by the company’s personalization division, with details including exclusive watches produced by Graff Diamonds, Louis XIII’s partner. Two models of the fleet, rated by the Financial Times at 15 million euros, will be the most expensive Phantoms of all time, including several gold highlights. Rolls-Royce Motor Cars will also be responsible for designing the hotel’s parking and driveway and training the choppers on “the right way to drive and control the unique vehicles.”

2014 – ROLLS-ROYCE PHANTOM METROPOLITAN COLLECTION

Rolls-Royce presented at the Paris Motor Show the limited edition in 20 units of the Phantom Metropolitan Collection, developed by its personalization program as a way tohonor the great cities of the world carved in small pieces of wood used as finishing inside the vehicle.  The Phantom also gets a watch with schedules from 24 major cities in the world, and outside the model comes painted in a dark tungsten tone with hand-made details also representing the buildings of the big cities. Overall, according to Rolls-Royce, there are 44,000 color possibilities that can be used in the car according to the taste of the customer, if he wants something even more exclusive.

2014 – ROLLS-ROYCE WRAITH SPOFEC

– Spofec, a sub-brand created by Novitec specializing in customizing Rolls-Royces, presented its version for the Rolls-Royce Wraith. 

The car features a new front bumper, leaving the front more distinct and simultaneously minimizing the negative fluctuation of the front axle. There are also new air vents on the front mudguard, side skirts and a rear spoiler. All components are made of carbon fiber. The visual package also includes 22-inch alloy wheels fitted with 265/35 front tires and 295/30 rear tires. The car is even equipped with a new exhaust system that weighs 5 kg less than the original and can be fitted with valve system, an electric suspension that reduces the ground clearance by up to 40 mm at speeds below 140 km / h carbon-ceramic brakes in the dimensions of 405 x 30 mm in the front and 395 x 38 mm in the rear.  Mechanically, the company offers a performance package that makes the 6.6-liter V12 engine produce 707 hp with 986 Nm of torque, an acceleration from 0 to 100 km / h being done in 4.2 seconds and the electronically limited maximum speed to 250 km / h.